publication . Part of book or chapter of book . Article . 2013

the marketing environment

Palmer, Adrian;
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  • Published: 01 Jan 2013
  • Publisher: Routledge
Abstract
The tourism marketing environment consists of internal and external forces which could impact the organisations’ performance. To be successful, companies must adapt to ongoing trends and developments in their macro and micro environments. When organisations scan their marketing environment they will be in a position to deal with any possible threats from the market and to capitalise on any available opportunities. Therefore, this chapter explains the external environmental factors, including; political, economic, social and technological influences. It also considers the internal environmental factors, including; capital structures, resources, capabilities and m...
Subjects
free text keywords: management, Australia, industrial management, Tourism -- Marketing, Strategic planning, Business logistics, Social responsibility of business, Airlines -- Management, Aeronautics, Commercial -- Marketing, Airlines -- Marketing, Business, Market environment, Marketing, Return on marketing investment, Business-to-government, Agricultural marketing, Marketing management, Marketing strategy, business.industry, Market economy, Marketing research, Digital marketing, Marketing effectiveness, Earth-Surface Processes, Geography, Planning and Development, Marketing mix, Relationship marketing, Public relations, Business marketing, Political science, Political agenda, Political climate
OAR@UM
Part of book or chapter of book . 2017
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Part of book or chapter of book . 2013
http://dx.doi.org/10.4324/9781...
Part of book or chapter of book . 2020
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publication . Part of book or chapter of book . Article . 2013

the marketing environment

Palmer, Adrian;