The marketing environment

Part of book or chapter of book English OPEN
Camilleri, Mark Anthony;
  • Publisher: Springer
  • Subject: Marketing | Tourism -- Marketing | Strategic planning | Business logistics | Social responsibility of business | Airlines -- Management | Aeronautics, Commercial -- Marketing | Airlines -- Marketing

The tourism marketing environment consists of internal and external forces which could impact the organisations’ performance. To be successful, companies must adapt to ongoing trends and developments in their macro and micro environments. When organisations scan their m... View more
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