Market segmentation, targeting and positioning
Part of book or chapter of book
Camilleri, Mark Anthony
- Publisher: Springer
Marketing | Marketing -- Management | Marketing -- Planning | Target marketing | Market segmentation | Business planning
Businesses may not be in a position to satisfy all of their customers, every time. It may prove difficult to meet the exact requirements of each individual customer. People do not have identical preferences, so rarely does one product completely satisfy everyone. Many c...