Market segmentation, targeting and positioning

Part of book or chapter of book English OPEN
Camilleri, Mark Anthony;
(2017)
  • Publisher: Springer
  • Subject: Marketing | Marketing -- Management | Marketing -- Planning | Target marketing | Market segmentation | Business planning

Businesses may not be in a position to satisfy all of their customers, every time. It may prove difficult to meet the exact requirements of each individual customer. People do not have identical preferences, so rarely does one product completely satisfy everyone. Many c... View more
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