publication . Thesis . 1997

The brand images of Coca-Cola and Pepsi and buying motives of cola consumers: a consumer research study

Yılmaz, Emre;
Open Access English
  • Published: 01 Jan 1997
  • Publisher: Bilkent University
  • Country: Turkey
Abstract
Ankara : The Department of Management and Graduate School of Business Administration of Bilkent University, 1997. Thesis (Master's) -- Bilkent University, 1997. Includes bibliographical references leaves 54-55 Cola is one of the heavily consumed products all over the world by almost every individual. Today there are two main competitors in the world to convince consumers to consume their brand; Coca-Cola and Pepsi. Both companies give a big importance to understand their consumers' needs behaviors and habits so as to satisfy their needs. Aim of this study is to present the current situation of the Turkish cola market, and identify the buying motives and the impo...
Subjects
free text keywords: HD9349.S633 T8 1997, Soft drink industry--Turkey., Marketing research--Turkey., Consumer behavior--Turkey.
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