Is Culture a superficial barrier to global marketing?: A Case study of food and drink products in Turkey
Publisher: Bilkent University
Subject: Globalization | Standardization | Culture | Perception | Demographics | Socio -Economic - S t a t u s | HF1416 .Se99 1989 | Export Marketing.
Ankara : The Department of Management and the Graduate School of Business Administration of Bilkent Univ. , 1989.
Thesis (Master's) -- Bilkent University, 1989.
Includes bibliographical references leaves 50-51.
In a world of converging needs and desires,
glo... View more