Is Culture a superficial barrier to global marketing?: A Case study of food and drink products in Turkey

Doctoral thesis English OPEN
Sezer, Sibel;
(1989)
  • Publisher: Bilkent University
  • Subject: Globalization | Standardization | Culture | Perception | Demographics | Socio -Economic - S t a t u s | HF1416 .Se99 1989 | Export Marketing.

Ankara : The Department of Management and the Graduate School of Business Administration of Bilkent Univ. , 1989. Thesis (Master's) -- Bilkent University, 1989. Includes bibliographical references leaves 50-51. In a world of converging needs and desires, glo... View more
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