Tasting green: An experimental design for investigating consumer perception of organic wine

Article English OPEN
Wiedmann, Klaus-Peter; Hennigs, Nadine; Behrens, Stefan Henrik; Klarmann, Christiane;
(2014)

Purpose: There is empirical evidence that the image of organic products has a stronger effect on consumer perception than the intrinsic characteristics. Against this background, the aim of this paper is twofold; first, to ascertain if the stimulus "organic food", placed... View more
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