The impact of mobile marketing in airports

Article English OPEN
Florido-Benítez, Lázaro;
(2016)
  • Related identifiers: doi: 10.3926/jairm.39
  • Subject: App | Mobile apps | Image | Aeroports | :Economia i organització d'empreses::Màrqueting [Àrees temàtiques de la UPC] | Satisfacció del consumidor | :Aeronàutica i espai::Aeroports [Àrees temàtiques de la UPC] | Mobile communication systems | Satisfaction | Airports | Marketing | Consumer satisfaction | Aplicacions mòbils | Màrqueting digital | Mobile marketing | Comunicacions mòbils, Sistemes de
    acm: ComputerApplications_COMPUTERSINOTHERSYSTEMS

Purpose: This paper seeks to analyze the effects of mobile marketing tool at airports and passengers. Design/methodology: This research approach consist of going through data files and bibliographical sources in search of information gathered by authors, instituti... View more
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