publication . Article . 2016

The impact of mobile marketing in airport

Lázaro Florido-Benítez;
Open Access English
  • Published: 01 Jun 2016 Journal: Journal of Airline and Airport Management (issn: 2014-4865, eissn: 2014-4806, Copyright policy)
  • Publisher: OmniaScience
  • Country: Spain
Abstract
Purpose: This paper seeks to analyze the effects of mobile marketing tool at airports and passengers. Design/methodology : This research approach consist of going through data files and bibliographical sources in search of information gathered by authors, institutions and organizations regarding our case study. Findings: Mobile marketing to increase passenger satisfaction and commercial income in the airports. Large airports are taking advantage of the consolidation of mobile devices in the 21st century to create applications for branding and communication. Originality/value : This paper is the first research that examines the impact of mobile marketing in airpo...
Subjects
ACM Computing Classification System: ComputerApplications_COMPUTERSINOTHERSYSTEMS
free text keywords: :Aeronàutica i espai::Aeroports [Àrees temàtiques de la UPC], :Economia i organització d'empreses::Màrqueting [Àrees temàtiques de la UPC], Mobile communication systems, Consumer satisfaction, Airports, Mobile apps, Marketing, Mobile marketing, App, Satisfaction, Image, Màrqueting digital, Comunicacions mòbils, Sistemes de, Aeroports, Satisfacció del consumidor, Aplicacions mòbils, Mobile marketing, app, satisfaction, image, Social Sciences, H, Industries. Land use. Labor, HD28-9999, Management. Industrial management, HD28-70
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