Shelving 6 pack crisps

Bachelor thesis English OPEN
Garriga Torrecillas, Núria; Otrubova, Natalie; Worm, Robert; Larroque, Thibaut;
(2017)
  • Publisher: Universitat Politècnica de Catalunya
  • Subject: :Arquitectura::Disseny::Disseny industrial [Àrees temàtiques de la UPC] | Industrial design | :Enginyeria mecànica [Àrees temàtiques de la UPC] | Disseny industrial

6-Pack crisps are one of the main products sold by PepsiCo using the standard shelf storage options offered by Tesco PLC. While presenting specific packaging involves a multitude of variables. This report focusses on cognitive recognition, brand confusion and product at... View more
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