publication . Bachelor thesis . 2017

Shelving 6 pack crisps

Garriga Torrecillas, Núria; Otrubova, Natalie; Worm, Robert; Larroque, Thibaut;
Open Access English
  • Published: 01 Jan 2017
  • Publisher: Universitat Politècnica de Catalunya
Abstract
Treball desenvolupat dins el marc del programa 'European Project Semester'. 6-Pack crisps are one of the main products sold by PepsiCo using the standard shelf storage options offered by Tesco PLC. While presenting specific packaging involves a multitude of variables. This report focusses on cognitive recognition, brand confusion and product attractiveness. PepsiCo asked the research team to investigate innovative ways of presenting the crisp 6-pack variant on instore displays. research shows that attraction is crucial in the form of expected rewards. The combination of cognitive recognition and customer attraction relates to brand confusion in the loss or in...
Subjects
free text keywords: :Arquitectura::Disseny::Disseny industrial [Àrees temàtiques de la UPC], Industrial design, :Enginyeria mecànica [Àrees temàtiques de la UPC], Disseny industrial
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publication . Bachelor thesis . 2017

Shelving 6 pack crisps

Garriga Torrecillas, Núria; Otrubova, Natalie; Worm, Robert; Larroque, Thibaut;