publication . Article . Other literature type . 2015

Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth

Filieri, R; Alguezaui, S; McLeay, F;
Open Access English
  • Published: 01 Dec 2015
  • Publisher: Pergamon Press
Abstract
The proliferation of fake and paid online reviews means that building and maintaining consumer trust is a challenging task for websites hosting consumer-generated content. This study tests a model of antecedents and consequences of trust for consumer-generated media (CGM). Five factors are proposed for building consumer trust towards CGM: source credibility, information quality, website quality, customer satisfaction, user experience with CGM. Trust is expected to predict recommendation adoption and word of mouth. Data from 366 users of CGM were analyzed through structural equation modeling and the findings show that all the aforementioned factors with the excep...
Subjects
free text keywords: electronic word of mouth, online trust, eebsite quality, information quality, customer satisfaction, consumer-generated media, recommendation adoption, word of mouth, /dk/atira/pure/core/subjects/marketing, Marketing, Advertising and Sales, User experience design, business.industry, business, Consumer behaviour, Source credibility, Advertising, Economics, Social media, Marketing, Information needs
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publication . Article . Other literature type . 2015

Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth

Filieri, R; Alguezaui, S; McLeay, F;