THE INFLUENCE OF GREEN MARKETING STRATEGIES TO CONSUMERS ENVIRONMENTAL BEHAVIOUR

Article OPEN
Gunawan, Yoan Nita;
(2016)
  • Publisher: UAJY
  • Subject: Pemasaran

This research aims to investigate the influence of eco-labelling, green packaging and branding, environmental advertisement, green premium pricing, and eco-image to consumers’ environmental behaviour. The result found that in overall all has influence consumers’ environ... View more
Share - Bookmark