Marketing mix for e-commerce

Article English OPEN
Pogorelova, E. V.; Yakhneeva, I. V.; Agafonova, A. N.; Prokubovskaya, A. O.;
(2016)
  • Publisher: IJESE
  • Subject: CUSTOMER BEHAVIOR | DIGITAL ECONOMY | E-COMMERCE | MARKETING MIX

The relevance of the analyzed issue is caused by the need to study the process of transformation of marketing in e-commerce, as the active involvement of business organizations in the field of e-business is often accompanied by problems of applying the usual marketing t... View more
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