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Institutional repository of Russian State Vocational Pedagogical University
Thesis . 2025
Data sources: Institutional repository of Russian State Vocational Pedagogical University
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Проектирование дополнительной услуги как средство повышения конкурентноспособности отеля "Грин Парк Отель"

descriptionPublicationkeyboard_double_arrow_right Thesis 10 Jul 2025 Russian

Проектирование дополнительной услуги как средство повышения конкурентноспособности отеля "Грин Парк Отель"

Abstract

В работе рассмотрены теоретические основы повышения конкурентоспособности предприятия гостеприимства, определено понятие конкурентного преимущества и специализации, определены факторы конкурентоспособности гостиничного предприятия, выделены специфические особенности и этапы технологии разработки дополнительной гостиничной услуги. В практической части представлена разработка тематического свадебного торжества «Чикаго 30-х», дана характеристика гостиницы «Грин Парк Отель» и проведен анализ ближайших конкурентов. Приведено экономическое обоснование программы.

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Keywords

ДОПОЛНИТЕЛЬНАЯ УСЛУГА, ОТЕЛЬ, КОНКУРЕНТНОСПОСОБНОСТЬ

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    popularity
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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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