publication . Doctoral thesis . 2017

Factors behind response strategies of incumbent firms to disruptive innovation: case of TV broadcasting industry

Markevičiūtė, Imantė;
Open Access Lithuanian
  • Published: 29 Sep 2017
  • Publisher: Institutional Repository of Kaunas University of Technology
  • Country: Lithuania
Disruptive technologies and business models are fundamentally changing the established ‘rules of the game’ in many industries. Thus, finding an adequate response becomes a matter of survival to companies touched by disruptive innovation. The current research is attempting to reveal the factors determining the response strategy of local incumbent TV broadcasters to global disruptive innovation. In order to do so, these research objectives are pursued in order to answer the research question: to conceptualize the diversity of response strategies of incumbent firms to disruptive innovation; to conceptualize the key factors; to design research methodology for the an...
free text keywords: disruptive innovation ; response strategies ; factors ; TV broadcasters
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