Consumer engagement in social networks brand community

Master thesis Lithuanian OPEN
Rybakovas, Paulius;
(2016)
  • Publisher: Institutional Repository of Kaunas University of Technology
  • Embargo end date: 2017-05-27
  • Subject: engagement ; community ; loyalty
    acm: ComputerApplications_GENERAL | ComputingMilieux_MISCELLANEOUS

Consumers increasingly integrate social media into their day-to-day lives. For companies consumer engagement in a brand community on social network is becoming increasingly important for developing relations with consumers. Consumer engagement in a brand community on so... View more
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