The impact of product design on consumer based brand equity

Master thesis Lithuanian OPEN
Danelevičiūtė-Vaišnienė, Agnė;
(2017)
  • Publisher: Institutional Repository of Kaunas University of Technology
  • Subject: product design ; consumer based brand equity ; product design dimensions ; brand awareness ; brand perceived quality
    acm: ComputerApplications_GENERAL | ComputingMilieux_MISCELLANEOUS

Product design and brand equity are significant competitive advantage building sources. The impact of product design on consumer based brand equity is researched on the basis of the researchers in different scientific concepts and theoretical elements, focuses on differ... View more
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