publication . Master thesis . 2017

The impact of product design on consumer based brand equity

Danelevičiūtė-Vaišnienė, Agnė;
Open Access Lithuanian
  • Published: 24 May 2017
  • Publisher: Institutional Repository of Kaunas University of Technology
  • Country: Lithuania
Abstract
Product design and brand equity are significant competitive advantage building sources. The impact of product design on consumer based brand equity is researched on the basis of the researchers in different scientific concepts and theoretical elements, focuses on different evaluation criteria and uses different research instruments and evaluation scales. Identified problematic situation provides an opportunity to formulate a scientific problem the question: what is the impact of product design on consumer based brand equity? The object of master thesis – interface between product design and consumer based brand equity. The aim of master thesis – to theoretically...
Subjects
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUSComputerApplications_GENERAL
free text keywords: product design ; consumer based brand equity ; product design dimensions ; brand awareness ; brand perceived quality
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