Social media as a useful tool in food risk and benefit communication? A strategic orientation approach

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Rutsaert, P.; Pieniak, Z.; Regan, Á.; McConnon, Á.; Kuttschreuter, M.; Lores, M.; Lozano, N.; Guzzon, A.; Santare, D.; Verbeke, W.;
(2014)
  • Subject: METIS-303446 | IR-90610

10.1016/j.foodpol.2014.02.003 Although considerable progress has been made in understanding the determinants of risk perception and in identifying the necessary components of effective food risk and benefit communication, this has not been matched with the developme... View more
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