publication . Report . Conference object . Part of book or chapter of book . 2006

COSIMA/sup B2B/ - sales automation for e-procurement

Kießling, Werner; Fischer, Stefan; Döring, Sven;
Open Access English
  • Published: 07 Jun 2006
  • Country: France
Abstract
E-procurement is one of the fastest growing application areas for e-commerce. Though B2B transaction costs could be reduced recently by establishing XML based standards for electronic product catalogs and data interchange, B2B sales costs are still high due to the amount of human interaction. For the first time we present a fully automated electronic sales agent for e-procurement portals. The key technologies for this breakthrough are based on preferences modeled as strict partial orders, enabling a deep personalization of the B2B sales process. The interplay of several novel middleware components achieves to automate skills that so far could be executed only by...
Subjects
ACM Computing Classification System: ComputingMilieux_COMPUTERSANDSOCIETY
free text keywords: Business-to-Business-Marketing, ddc:004, Vendor, Artificial intelligence, business.industry, business, Manufacturers' representative, XML, computer.internet_protocol, computer, Sales management, Personalization, Machine learning, computer.software_genre, Computer science, Personalized search, Database, XPath, Procurement
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OPUS Augsburg
Report . 2006
OPUS Augsburg
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publication . Report . Conference object . Part of book or chapter of book . 2006

COSIMA/sup B2B/ - sales automation for e-procurement

Kießling, Werner; Fischer, Stefan; Döring, Sven;