Cosima B2B - Sales Automation for E-Procurement

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Kießling, Werner (Prof. Dr.); Fischer, Stefan; Döring, Sven;
  • Subject: Business-to-Business-Marketing
    • ddc: ddc:004
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

E-procurement is one of the fastest growing application areas for e-commerce. Though B2B transaction costs could be reduced recently by establishing XML based standards for electronic product catalogs and data interchange, B2B sales costs are still high due to the amoun... View more
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