publication . Report . 2014

Big data and virtual communities: methodological issues

Martínez Torres, María del Rocío; Toral, S. L.; Fornara, Nicoletta;
Open Access English
  • Published: 01 Jan 2014
  • Country: Spain
Virtual communities represent today en emergent phenomenon through which users get together to create ideas, to obtain help from one another, or just to casually engage in discussions. Their increasing popularity as well as their utility as a source of business value and marketing strategies justify the necessity of defi ning some specifi c methodologies for analyzing them. The aim of this paper is providing new insights into virtual communities from a methodological viewpoint, highlighting the main trends and challenges
free text keywords: Virtual communities, Big Data, Social network analysis, Semantic analysis, Non-reactive data collection
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