Gender and preferences for personal contact: key variables in the Internet Banking use by elderly people.

Conference object English OPEN
Ramón Jerónimo, Mª Ángeles; Peral Peral, Begoña; Villarejo Ramos, Ángel Francisco;
  • Subject: elderly | Internet banking | gender gap | personal contact

The analysis of the services offered by the Internet Banking and the response of clients to these services constitute a powerful tool for the success in this market. In the case of elders, the population is heterogeneous and the understanding of differences in responses... View more
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