publication . Article . 2013

Users’ perception of visual aesthetics and usefulness of a web-based educational tool

Sánchez Franco, Manuel Jesús; Villarejo Ramos, Ángel Francisco; Peral Peral, Begoña; Buitrago Esquinas, Eva María; Roldán Salgueiro, José Luis;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: Elsevier
Abstract
As a result of our research we have become increasingly aware of the relevance of visual design in understanding learners’ attitudes towards the use of virtual tools. Likewise, perceived usefulness is an essential antecedent of the cumulative impressions of, and preferences for, such tools. Therefore, the aim of this study is to investigate the main effects of visual design and usefulness on learning and productivity in the domain of web-based educational tools. Structural Equation Modelling, specifically Partial Least Square (PLS), is proposed to assess the relationships between the constructs. Visual design and usefulness have a significant effe...
Subjects
free text keywords: Visual design, aesthetic, usefulness, satisfaction, learning performance
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