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"Die Russen kommen" как стереотипный маркер немецкого лингвосоциума: военная пропаганда и маркетинг

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2015 Russian Publisher:Уральский государственный педагогический университет

"Die Russen kommen" как стереотипный маркер немецкого лингвосоциума: военная пропаганда и маркетинг

Abstract

В статье описывается специфика немецкого выражения "Die Russen kommen". Определяются причины возникновения его когнитивной составляющей как угрозы "русского похода" и демонстрируется расслоение когнитивных массивов сегодня — утрата негативной прагматической и концептуальной составляющих "русского нашествия" во время Второй мировой войны.

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Keywords

ВОЕННЫЙ ДИСКУРС, ВОЕННАЯ ПРОПАГАНДА, ЗАГОЛОВКИ ГАЗЕТ, ПОЛИТИЧЕСКИЙ ДИСКУРС, КОНЦЕПТУАЛЬНЫЕ МЕТАФОРЫ, УГРОЗЫ, СМИ, СРЕДСТВА МАССОВОЙ ИНФОРМАЦИИ, СССР, НЕМЕЦКИЕ СМИ, ЖУРНАЛИСТИКА, ГЕРМАНИЯ, МЕДИАДИСКУРС, НАЦИОНАЛЬНОЕ СОЗНАНИЕ, РОССИЯ, ИСТОРИЯ ЯЗЫКОЗНАНИЯ — 1941-1945 ГГ., СТЕРЕОТИПНЫЕ МАРКЕРЫ, НЕМЕЦКИЙ ЯЗЫК, ВТОРАЯ МИРОВАЯ ВОЙНА, ЛИНГВИСТИКА ТЕКСТА, ЯЗЫКОЗНАНИЕ

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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green