Preannouncement specificity and timing : the dependence of information content on temporal distance in new product preannouncements

Master thesis English OPEN
Juen, Victoria;
(2017)
  • Subject: Neues Produkt | Vorankündigung | Information | Distanz | Sozialpsychologie | Preannouncements | New Product Preannouncements | Timing | Specificity | Construal Level Theory

submitted by Victoria Juen Universität Innsbruck, Masterarbeit, 2017 (VLID)2143804
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