Inter-firm relations in SME clusters and the link to marketing performance

Article English OPEN
Lamprinopoulou, C.; Tregear, A.;
(2011)

Purpose – Networks are increasingly recognised as being important to successful marketing amongst small and medium-sized enterprises (SMEs). The<br/>purpose of this study is to investigate the structure and content of network relations amongst SME clusters, and explore ... View more
Share - Bookmark