publication . Contribution for newspaper or weekly magazine . 2016

User Participation and Honesty in Online Rating Systems: What a Social Network Can Do

Davoust, Alan; Esfandiari, Babak;
Open Access English
  • Published: 01 Jul 2016
  • Country: United Kingdom
Abstract
An important problem with online communities in general, and online rating systems in particular, is uncooperative behavior: lack of user participation, dishonest contributions. This may be due to an incentive structure akin to a Prisoners' Dilemma (PD). We show that introducing an explicit social network to PD games fosters cooperative behavior, and use this insight to design a new aggregation technique for online rating systems. Using a dataset of ratings from Yelp, we show that our aggregation technique outperforms Yelp's proprietary filter, as well as baseline techniques from recommender systems.
Related Organizations
Download from
Edinburgh Research Explorer
Contribution for newspaper or weekly magazine . 2016
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue