Retail store branding in Turkey: Its effect on perceived quality, satisfaction and loyalty

Article English CLOSED
Gürbüz E.;
  • Publisher: Emerald Group Publishing Ltd.
  • Related identifiers: doi: 10.1108/14502190810906446
  • Subject: Brands | Customer satisfaction | Customer service quality | Turkey

Purpose-The purpose of this paper is to build and test a model of the impact of a store brand name on perceptions of service quality and on customer satisfaction, the latter being the driver of perceived quality or at least a key determinant. It also aims to examine the... View more
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