Modeling the Marvel Everyfan: Agent Coulson and/as Transmedia Fan Culture

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Scott, Suzanne;
(2017)
  • Publisher: Universidad de La Sabana
  • Subject: Transmedia; fandom; franchising; gender; Marvel | Transmedia; fandom; franquicia; género; Marvel | Transmídia; fandom; franquia; gênero; Marvel

This article contends that the transmedia franchising model pioneered by the Marvel Cinematic Universe (MCU) has worked to structurally produce an industry-approved conception of an everyfan. This transmedia everyfan, modeled as an avid consumer, collector and completis... View more
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