STORE IN STORE FRANCHISING STRATEGY: THE TREND IN FRANCHISING NEGOTIATION

Article English OPEN
Rosado-Serrano, Alexander; Universidad de Puerto Rico;
(2016)
  • Publisher: Escuela de Postgrado Neumann Business School
  • Related identifiers: doi: 10.22451/3002.nbr2015.vol1.1.6001
  • Subject: administración, franquicias, estrategia | Franchising, Strategic Partnership, Store in Store Franchising, Big Box Retailers, SMEs, Family Enterprise

The literature on franchising has traditionally focused on the effects and transformation it has promoted in the service sector, retailing, restaurants, hotels and other service-related industries. Store within a store research has been focused on the perspective of the... View more