publication . Article . 2016

Store in Store Franchising Strategy: The Trend in Franchising Negotiation

Alexander Rosado-Serrano;
  • Published: 30 Jun 2016
Abstract
The literature on franchising has traditionally focused on the effects and transformation it has promoted in the service sector, retailing, restaurants, hotels and other service-related industries. Store within a store research has been focused on the perspective of the manufacturer entering department stores. To date, little research has been carried out for the store in store strategy from the franchising perspective. This paper explores why big box retailers such as Walmart are adopting the store in store franchising strategy with specific partnerships with service firms such as McDonald's and Subway and how store in store franchising can be a new strategy fo...
Subjects
free text keywords: administración, franquicias, estrategia, Franchising, Strategic Partnership, Store in Store Franchising, Big Box Retailers, SMEs, Family Enterprise
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publication . Article . 2016

Store in Store Franchising Strategy: The Trend in Franchising Negotiation

Alexander Rosado-Serrano;