Key drivers of overseas expansion of service franchise chains

Conference object English OPEN
Baena Graciá, Verónica; Cerviño Fernández, Julio;
(2012)
  • Subject: Marketing

Based on the agency and signaling theories, this paper attempts to identify the effects of management and franchising experience, brand awareness, international franchise ratio, and franchisor’s size on international expansion in the service franchise sector. Spec... View more
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