Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid football team

Part of book or chapter of book English OPEN
Baena Graciá, Verónica;
(2014)

This chapter provides a better understanding of the impact that the Internet and mobile sports marketing are having on a business's ability to achieve customer engagement. To achieve this goal, the case of Real Madrid football team is analyzed, as it is calculated to ha... View more
Share - Bookmark