Social Media Management Strategies for Organizational Impression Management and their Effect on Public Perception

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Benthaus, Janek; Risius, Marten; Beck, Roman;
(2016)
  • Journal: volume 25,pagesBenthaus , J , Risius , M & Beck , R 2016 , ' Social Media Management Strategies for Organizational Impression Management and their Effect on Public Perception ' The Journal of Strategic Information Systems , vol. 25 , no. 2 , pp. 127–139 . https://doi.org/10.1016/j.jsis.2015.12.001-Benthaus , J , Risius , M & Beck , R 2016 , ' Social Media Management Strategies for Organizational Impression Management and their Effect on Public Perception ' The Journal of Strategic Information Systems , vol. 25 , no. 2 , pp. 127–139 . https://doi.org/10.1016/j.jsis.2015.12.001issn: 0963-8687
  • Related identifiers: doi: 10.1016/j.jsis.2015.12.001

With the growing importance of social media, companies increasingly rely on social media management tools to analyze social media activities and to professionalize their social media engagement. In this study, we evaluate how social media management tools, as part of an... View more
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