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Electronic Library Sukhoi State Technical University of Gomel
Article . 2024
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Бренд, имидж и репутация территории: характерные отличия

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2024 Russian Publisher:ГГТУ им. П.О. Сухого

Бренд, имидж и репутация территории: характерные отличия

Abstract

Проанализированы проблемы соотношения понятий «бренд территории», «имидж территории» и «репутация территории». Рассмотрены принципиальные различия между ними. При этом имидж и репутация территории представлены в качестве фундамента формирования бренда территории.

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Keywords

Бренд территории, Репутационные характеристики территории, Репутация территории, Территориальная индивидуальность, Имидж территории

  • BIP!
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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green