publication . Article . 2013

Innovation strategies and competitive advantage

Gërguri, Shqipe; Rexhepi, Gadaf; Ramadani, Veland;
Open Access Russian
  • Published: 01 Jan 2013 Journal: Современная экономика: проблемы, тенденции, перспективы (eissn: 2222-6532, Copyright policy)
  • Publisher: Муромский институт (филиал) Государственного образовательного учреждения высшего профессионального образования "Владимирский государственный университет им. Александра Григорьевича и Николая Григорьевича Столетовых"
Companies today operate in a very dynamic, uncertain and competitive environment. They compete in "nicety" that are so small but so important. Companies are trying to achieve competitive advantage in order to help them obtain a better and a stable position in the marketplace. The best way for companies to achieve a competitive advantage is through innovation. This paper addresses the meaning of innovation what does innovation present, types of innovation specifically discussing the right way of usage. In order for companies to get the as more innovations as possible it is necessary for them to be familiar with the process of innovation and its principles which i...
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