publication . Article . 2009

Subject, object and tasks of the marketing audit

Fayzulayeva, K.;
Open Access Russian
  • Published: 01 Jan 2009 Journal: Вісник економіки транспорту і промисловості (issn: 2075-4892, Copyright policy)
  • Publisher: Украинская государственная академия железнодорожного транспорта
Abstract
In the article issues of the marketing audit theory are considered. Views of different authors on the tasks and objects of the marketing audit and marketing control are suggested. Objectives and principles of marketing audit performing are determined.
Subjects
ACM Computing Classification System: ComputingMilieux_LEGALASPECTSOFCOMPUTINGComputingMilieux_MANAGEMENTOFCOMPUTINGANDINFORMATIONSYSTEMS
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