Subject, object and tasks of the marketing audit

Article Russian OPEN
Fayzulayeva, K.;
(2009)
  • Publisher: Украинская государственная академия железнодорожного транспорта
  • Journal: Вісник економіки транспорту і промисловості (issn: 2075-4892)
  • Publisher copyright policies & self-archiving
  • Subject:
    acm: ComputingMilieux_MANAGEMENTOFCOMPUTINGANDINFORMATIONSYSTEMS | ComputingMilieux_LEGALASPECTSOFCOMPUTING

In the article issues of the marketing audit theory are considered. Views of different authors on the tasks and objects of the marketing audit and marketing control are suggested. Objectives and principles of marketing audit performing are determined.
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