publication . Article . 2014

Theoretical and methodological aspects of strategic sales management of enterprise

Hurzhiy, N.;
Open Access Russian
  • Published: 01 Jan 2014 Journal: Вісник економіки транспорту і промисловості (issn: 2075-4892, Copyright policy)
  • Publisher: Украинская государственная академия железнодорожного транспорта
Abstract
In the article existing approaches to strategic management are analyzed, features and a concept of strategic sales management are defined. Also in the article there is encouraged to use processdesign approach in the implementation of strategic management. Also the principles which should be carried out by strategic management of sales activities are identified in relation to the elements of the systemsales activities, as consumers, state infrastructure software sales, competition and enterprise.
Subjects
free text keywords: СТРАТЕГіЧНЕ УПРАВЛіННЯ, ЗБУТОВА ДіЯЛЬНіСТЬ, ПРОЦЕСНО-ПРОЕКТНИЙ ПіДХіД, ПРИНЦИПИ УПРАВЛіННЯ
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