Theoretical-methodical Fundamentals of industrial marketing research

Article Russian OPEN
Butenko, N.;
(2009)
  • Publisher: Издательско-полиграфический центр «Киевский университет»
  • Journal: Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка (issn: 1728-2667)
  • Publisher copyright policies & self-archiving

The article proves the necessity to research theoretical and methodical fundamentals of industrial marketing and defines main key aspects of relationship management with the customers on industrial market.
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