This article is devoted to the problem of franchising in Russia. The article informs about difficulties, which face foreign companies developing their business in our country. Doing business in franchising foreign companies have to overcome some challenges such as: obtain a credit, unpredictability of the economy and so on. But in spite of all these difficulties many foreign companies and Russian ones set up franchising in Russia and promote themselves at the Russian market, but never the less some companies forsake franchises and leave Russian market.
free text keywords: СТАЛКИВАТЬСЯ С ТРУДНОСТЯМИ, РАЗВИВАТЬ БИЗНЕС, ПРЕОДОЛЕВАТЬ ИСПЫТАНИЯ, ПОЛУЧЕНИЕ КРЕДИТА, НЕПРЕДСКАЗУЕМОСТЬ ЭКОНОМИКИ, СЕТЬ ФРАНШИЗ, ПРОДВИГАТЬСЯ НА РЫНКЕ