publication . Article . 2017

The impact of e-WOM on destination image, attitude toward destination and travel intention

RAMDAN MUHAMAD RIZKY; RAHARDJO KUSDI; ABDILLAH YUSRI;
Open Access Russian
  • Published: 01 Jan 2017 Journal: Russian Journal of Agricultural and Socio-Economic Sciences (eissn: 2226-1184, Copyright policy)
  • Publisher: Редакция журнала Russian Journal of Agricultural and Socio-Economic Sciences
Abstract
Electronic word of mouth (e-WOM) is a new development of word of mouth by using social media platform to interact in the internet. Current studies only examine the model on its own basis by using theory planned behavior (TPB). Based on this idea, this research is trying to examine the model of e-WOM, Destination Image, Attitude Toward Destination together to reveal which factor that give the greater effects against travel intention both direct effect, indirect effects and total effects. The study was using the Generalized Structured Component Analysis (GSCA) methodology to test the model. The research object was the @explore_batu in Instagram as many as 167 onli...
Subjects
free text keywords: E-WOM,DESTINATION IMAGE,ATTITUDE TOWARD DESTINATION,TRAVEL INTENTION
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