publication . Part of book or chapter of book . Article . 1988

focusing on otherness

Olga Leonidovna Pokhilko;
Open Access
  • Published: 15 Apr 1988
  • Publisher: John Benjamins Publishing Company
Abstract
Learning about the other culture is very important starting point. Culture is a basic definition. First of all, in the context of cultural awareness, we have to understand what culture refers to. For this purpose, let's simply define culture as all the (often unspoken) standards and (mostly unwritten) rules that guide a certain group's behavior.
Subjects
free text keywords: CULTURAL AWARENESS,CULTURE,GLOBALIZATION,CULTURAL VALUES,BEHAVIORS, Sociology, Gender studies, Cross-cultural, Social psychology, Disease, Psychology, Cultural competence, Public relations, business.industry, business, Cross culture, Business partnership
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