Applying machine learning to build a website interface adaptation system

Article Russian OPEN
MATESHUK EGOR; CHERNYSHEV ALEXANDER;
(2015)
  • Publisher: Негосударственное образовательное учреждение высшего образования Московский технологический институт
  • Journal: Cloud of science
  • Subject: A/B-TESTING,MACHINE LEARNING,GENETIC ALGORITHM,CLUSTERING
    acm: ComputingMilieux_MISCELLANEOUS

In this article we present the architecture and model of a website interface optimization system. We describe how we use clustering and genetic algorithms to automatically select a website interface with the highest conversion from website visitor to website user. In pa... View more
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