Business social responsibility in Ukraine: the marketing aspect

Article Russian OPEN
Firsova, S. (2010)
  • Publisher: Издательско-полиграфический центр «Киевский университет»
  • Journal: Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка (issn: 1728-2667)

The article deals with problems of researching the category "social business responsibility", ways of its realization and marketing means of implementation and support of socially responsible initiatives in Ukrainian companies.
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