Key instruments of improving the export marketing system effectiveness

Article Russian OPEN
Yu.I. Prodius; V.Yu. Kolomiets;
(2014)
  • Publisher: Одесский национальный политехнический университет
  • Journal: Экономика: реалии времени
  • Subject: complex marketing, marketing system, international marketing, foreign trade marketing, access to foreign markets, market research

There were considered the essence and definition of the marketing mix, marketing system in international business activity and defined the key tools to improve its performance on foreign markets in this article.
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