publication . Article . 2014

Analysis of the specificity of improving the efficiency of marketing activities of the enterprises of power

Grabovskiy, E.; Kostyuk, Y.;
Open Access Russian
  • Published: 01 Jan 2014 Journal: Вісник економіки транспорту і промисловості (issn: 2075-4892, Copyright policy)
  • Publisher: Украинская государственная академия железнодорожного транспорта
Abstract
In modern market conditions of each company power is interested in the effective management of its marketing activities. In particular, he needs to know how to analyze market opportunities, select the required target markets, to develop an effective marketing complex and successfully manage the implementation of marketing activities. The activity of the enterprises of a food is one of the most important factors giving the integral assessment of the socio-economic level of the society, and understanding of his condition, it is necessary for the formation of perspective plans for both representatives of the industry, and for organizations supervising the Modern re...
Subjects
free text keywords: ЕФЕКТИВНіСТЬ, СПЕЦИФіКА, МАРКЕТИНГ, ЗАХОДИ, ПіДПРИєМСТВО ХАРЧУВАННЯ
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