publication . Article . 2014

Approaches to the classification of brands of professional football clubs in the system of sportive marketing

Romat, E.; Ostroverh, S.;
Open Access Russian
  • Published: 01 Jan 2014 Journal: Вісник економіки транспорту і промисловості (issn: 2075-4892, Copyright policy)
  • Publisher: Украинская государственная академия железнодорожного транспорта
Abstract
This article was told about methods of classification of professional football clubs in the system of sportive marketing in the total commercial conditions of the most popular kind sport, football. Also was told about importance of brand in the professional football club as an active method of increasing trade value multi-functional enterprise in the sport area, which works on business model. The criterions where proposed and also was told about essence of the classification, which is used to the brands of professional football clubs: caliber (territorial disseminate); association (the aggregate of impression and images in the consciousness of consumers); the po...
Subjects
Medical Subject Headings: health care economics and organizationshuman activitieseducation
free text keywords: БРЕНД ФУТБОЛЬНОГО КЛУБУ, БРЕНДИНГ, КЛАСИФіКАЦіЯ, ПіДХОДИ, ОЗНАКИ, БРЕНД-МЕНЕДЖМЕНТ, ПРОФЕСіЙНИЙ ФУТБОЛ
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