publication . Article . 2014

Modern Notation of business models: а visual Trend

Tatiana, Gavrilova; Artem, Alsufyev; Anna-sophia, Yanson;
Open Access Russian
  • Published: 01 Jan 2014 Journal: Форсайт (issn: 1995-459X, eissn: 2312-9972, Copyright policy)
  • Publisher: Федеральное государственное автономное образовательное учреждение высшего образования «Национальный исследовательский университет «Высшая школа экономики»
Abstract
Information overf low and dynamic market changes encourage managers to search for a relevant and eloquent model to describe their business. This paper provides a new framework for visualizing business models, guided by wellshaped visualization based on a mind mapping technique. Due to the simplicity of perception, this approach has a positive impact on managers and employees’ understanding of companies’ business models and promotes a productive exchange of ideas and knowledge. The mindmapping visualization framework is ‘cognitive scaffolding’ and is positively associated with managers’ and employees’ improved perception and understanding of the business model, w...
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