Powered by OpenAIRE graph
Found an issue? Give us feedback
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Политическая лингвис...arrow_drop_down
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
Политическая лингвистика
Article . 2010
Data sources: CyberLeninka - Russian open access scientific library
Claim

This Research product is the result of merged Research products in OpenAIRE.

You have already added 0 works in your ORCID record related to the merged Research product.

Использование коммуникативных стратегий вежливости в американской Интернет-рекламе

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2010 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Уральский государственный педагогический университет»Journal:Политическая лингвистика (issn: 1999-2629, Copyright policy )

Использование коммуникативных стратегий вежливости в американской Интернет-рекламе

Abstract

This article is the first attempt to observe politeness strategies through the prism of advertisement discourse in the Internet. Theoretical justification of various types of politeness is described.

В статье впервые рассматриваются стратегии вежливости через призму рекламного дискурса в глобальной сети Интернет. Дается теоретическое обоснование различных типов вежливости.

Keywords

ИНТЕРНЕТ, РЕКЛАМА, СРЕДСТВА МАССОВОЙ КОММУНИКАЦИИ, ПОЗИТИВНАЯ ВЕЖЛИВОСТЬ, НЕГАТИВНАЯ ВЕЖЛИВОСТЬ

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
bronze