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Политическая лингвистика
Article . 2012
Data sources: CyberLeninka - Russian open access scientific library
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Коммуникативные тактики позитивной вежливости в российской интернет-рекламе

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2012 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Уральский государственный педагогический университет»Journal:Политическая лингвистика (issn: 1999-2629, Copyright policy )

Коммуникативные тактики позитивной вежливости в российской интернет-рекламе

Abstract

The article describes the communicative tactics of positive politeness in the Russian Internet Advertising. Groups of tactics and spheres of their usage are identified.

Описываются коммуникативные тактики позитивной вежливости в российской интернет-рекламе, выделяются группы тактик и речевые сферы их реализации.

Keywords

ИНТЕРНЕТ-РЕКЛАМА, РЕКЛАМНЫЙ ДИСКУРС, ПОЗИТИВНАЯ ВЕЖЛИВОСТЬ, НЕГАТИВНАЯ ВЕЖЛИВОСТЬ, КОММУНИКАТИВНЫЕ ТАКТИКИ, КОММУНИКАТИВНАЯ РАМКА

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    popularity
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    influence
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
bronze