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АНАЛИЗ ПОЗИЦИОНИРОВАНИЯ КОМПАНИЙ НА ФАРМАЦЕВТИЧЕСКОМ РЫНКЕ НА ОСНОВЕ ЦЕПОЧКИ СОЗДАНИЯ ЦЕННОСТИ

АНАЛИЗ ПОЗИЦИОНИРОВАНИЯ КОМПАНИЙ НА ФАРМАЦЕВТИЧЕСКОМ РЫНКЕ НА ОСНОВЕ ЦЕПОЧКИ СОЗДАНИЯ ЦЕННОСТИ

Abstract

The authors consider the conception of the chain of value creation and its elements. They analyse the chain of value creation in the Russian pharmaceutical industry. They determine the positions of Russian and foreign participants as well as positions of participants in different sectors of the chain of value creation according to profitability, average size of a company, concentration, market power. The authors make conclusions on the advantages of the chain members and tendencies in the development of positions of branch market participants.

Рассмотрена концепция цепочки создания ценности и ее элементы. Проанализирована цепочка создания ценности в российской фармацевтической промышленности. Определены позиции российских и зарубежных участников, а также позиции участников в разных секторах цепочки создания ценности по показателям рентабельности, среднего размера компаний, концентрации, рыночной власти. Сделаны выводы относительно преимуществ участников цепочки и тенденций в развитии позиций участников отраслевого рынка.

Keywords

ЦЕПОЧКА СОЗДАНИЯ ЦЕННОСТИ, ПОЗИЦИОНИРОВАНИЕ КОМПАНИИ, РЫНОЧНАЯ ВЛАСТЬ, ИНДЕКС КОНЦЕНТРАЦИИ, АПТЕЧНЫЕ СЕТИ, ПРОИЗВОДИТЕЛИ И ДИСТРИБЬЮТОРЫ ФАРМАЦЕВТИЧЕСКОЙ ПРОМЫШЛЕННОСТИ, РЕНТАБЕЛЬНОСТЬ

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold
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