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Article . 2014
Data sources: CyberLeninka - Russian open access scientific library
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К вопросу формирования и оценки маркетингового потенциала пространственно-сетевого ресурса фирмы

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2014 Russian Publisher:Общество с ограниченной ответственностью «Научно-производственная компания «РОСТ»Journal:Проблемы современной экономики (issn: 1818-3395, eissn: 1818-3409, Copyright policy )

К вопросу формирования и оценки маркетингового потенциала пространственно-сетевого ресурса фирмы

Abstract

В статье рассматриваются вопросы, связанные с проблемами повышения эффективности маркетинговых коммуникаций и оценки маркетингового потенциала пространственно-сетевого ресурса. Основное внимание уделено структуризации эффектов опыта и масштаба при определении эффективности маркетинговых коммуникаций

The article discusses the efficacy of marketing communications and the evaluation of the marketing potential of the spatial network resource. Particular attention is given to the scale and the structure of test effects used for the purposes of evaluation of marketing communications

Keywords

МАРКЕТИНГОВЫЕ КОММУНИКАЦИИ, МАРКЕТИНГОВЫЙ ПОТЕНЦИАЛ, ПРОСТРАНСТВЕННО-СЕТЕВОЙ РЕСУРС, ЭФФЕКТ ОПЫТА, ЭФФЕКТ МАСШТАБА

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average