
Рассматриваются эмблематические лексико-фразеологические способы конструирования имиджа политика как манипулятивные приемы завоевания симпатии электората. Среди них выделяются следующие: имена собственные, ключевые лексемы, жаргонизмы, модные слова, термины.
Emblematic lexical-phraseological means of construction of a politician’s image are viewed as manipulative ways of gaining electorate votes. It is possible to distinguish the following: proper names, key lexemes, jargonisms, trendy words, terms.
МАССОВАЯ КУЛЬТУРА, РОЛЬ, САМОПРЕЗЕНТАЦИЯ ПОЛИТИКА, КОНСТРУИРОВАНИЕ ИМИДЖА ПОЛИТИКА, ЛЕКСИКО-ФРАЗЕОЛОГИЧЕСКИЕ ЭМБЛЕМЫ, CONSTRUCTION OF A POLITICIAN’S IMAGE
МАССОВАЯ КУЛЬТУРА, РОЛЬ, САМОПРЕЗЕНТАЦИЯ ПОЛИТИКА, КОНСТРУИРОВАНИЕ ИМИДЖА ПОЛИТИКА, ЛЕКСИКО-ФРАЗЕОЛОГИЧЕСКИЕ ЭМБЛЕМЫ, CONSTRUCTION OF A POLITICIAN’S IMAGE
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