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Маркетинговый анализ международного туристского рынка стран Северо-Восточной Азии

Маркетинговый анализ международного туристского рынка стран Северо-Восточной Азии

Abstract

В настоящее время в Приморском крае сложились благоприятные условия для значительного увеличения потока зарубежных туристов из стран Северо-Восточной Азии. Ведущие страны региона Китай, Япония и Южная Корея демонстрируют самые высокие показатели роста туристских путешествий в мире. В работе представлен анализ структуры туристских потоков стран Северо-Восточной Азии и оцениваются перспективы развития международного туристского рынка региона. Рассматриваются современные туристские объекты Приморского края, которые могут быть использованы для привлечения массового въездного потока из сопредельных государств, и перспективные направления развития въездного туризма в крае.

Currently in the Primorsky kray has created favorable conditions for a significant increase in the flow of foreign tourists from the countries of Northeast Asia. Leading countries in the region China, Japan and Republic of Korea shows one of the highest tourism growth rates in the world. The paper presents an analysis of the structure of tourist flow of the NorthEast Asia and assesses the prospects of the international tourist market in the region. We consider the modern tourist facilities of the Primorsky Territory, which can be used to attract the mass of incoming flow from neighboring countries and the prospects for development of tourism in the province.

Keywords

МЕЖДУНАРОДНЫЙ ТУРИСТСКИЙ РЫНОК,КОНКУРЕНТОСПОСОБНОСТЬ ТУРИСТСКОГО ПРОДУКТА,ТУРИСТСКИЙ ОБЪЕКТ,МАССОВЫЙ ТУРИЗМ,ПРОДВИЖЕНИЕ ТУРИСТСКОГО ПРОДУКТА,INTERNATIONAL TOURIST MARKET,COMPETITIVENESS OF TOURISM PRODUCT,TOURIST ATTRACTION,MASS TOURISM,PROMOTION OF TOURIST PRODUCT

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    popularity
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    influence
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold