Analysing the Effectiveness of the Personality Symbols/Icons

Article English OPEN
Halim, İpek;
(2012)
  • Publisher: Online Journal of Communication and Media Technologies
  • Subject: Personality Symbols, Icons - Advertisement

Personality symbol can cover all the identifications of the brand. It can be the face or the soul of the company. Their effect on the brand image is huge. The research focuses on calculating the roles and effectives of the personality symbols. It aims to bring in sugges... View more
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